Ghirardelli Intense Dark
Ghirardelli needed a national campaign for Intense Dark that could be true to the brand’s lighthearted California Warmth, but crave-worthy enough to entice dark chocolate lovers. We delivered melt-in-your mouth visuals, captured with 100% practical footage.
Making the Chocolate Wave
Blink and you’ll miss it. To capture the wave movement, we shot in real time with precise digital camera tracking.
Cocoa Brownie Earthquake
This is an earlier version with cocoa powder dust instead of the liquid brownie surface we ended up using. The movement was beautiful, but too dry for the final version.
Almond engineering
This Rube Goldberg almond machine let us make lots of small adjustments to the way the almonds fell for each take.
Chocolate waterfall
The precise movement of this rig let us capture our chocolate waterfall in beautiful slow motion. Unfortunately, it still ended up on the cutting room floor in the final version.